GoHighLevel costs $97 a month on the Starter plan, $297 a month on Unlimited and $497 a month on the plan HighLevel now calls Founder, with a 14-day free trial on each. Starter costs $970 a year paid annually. On top of the plan you pay usage for phone numbers, SMS, email sending and premium AI, and optional add-ons from $10 to $497 a month.
Prices checked on November 14, 2026 on gohighlevel.com/pricing, in US dollars. HighLevel changes its pages from time to time: confirm on their pricing page before you buy.
GoHighLevel Plans at a Glance
| Plan | Monthly | Annual | Sub-accounts | Made for |
|---|---|---|---|---|
| Starter | $97 | $970 a year | 3 | One business or a few clients |
| Unlimited | $297 | See note below | Unlimited | Agencies managing many clients |
| Founder (called Pro or Agency Pro in HighLevel's FAQ) | $497 | See note below | Unlimited | Agencies and consultants reselling HighLevel as their own software |
| Enterprise | Custom | Custom | Custom | High-volume businesses and agencies, priced by HighLevel's sales team |
Every plan includes unlimited contacts and unlimited users. Note on annual prices: for Starter the page lists $970 a year, ten monthly payments. For Unlimited and Founder it lists $2,970 and $4,970 a year, but the way the page was laid out when we checked did not make it unambiguous which figure belongs to which plan, so confirm the annual price at checkout.
What Each Plan Adds
The Starter plan lists chat and phone support, the workflow builder, the campaign builder, two-way SMS and email, and the app marketplace for the agency and its sub-accounts, with all core features.
Unlimited includes everything in Starter, plus a white-label desktop app, basic API access and pass-through billing, which lets an agency rebill usage and add-ons to its clients.
Founder includes everything in Unlimited, plus SaaS mode with unlimited reselling, ready-made industry solutions, project management, meeting rooms and events. HighLevel lists its Partner Network on this plan as coming soon. SaaS mode is the reason agencies pick it: you sell HighLevel subscriptions under your own brand, and client accounts are created automatically when they pay.
The Optional Add-Ons
| Add-on | Price listed |
|---|---|
| AI Employee Growth plan | $50 a month per sub-account |
| AI Employee Unlimited plan | $97 a month per sub-account |
| Branded client portal app | $49 a month per sub-account |
| Dedicated email IP | $59 a month per IP |
| HIPAA compliance | $297 a month |
| Online listings management | $30 a month per sub-account |
| Premium prospecting tool | $29 a month per sub-account |
| Premium support | $500 a month |
| SEO (powered by Search Atlas) | $79 a month per sub-account |
| WhatsApp integration | $10 a month per sub-account |
| White-label mobile app | $497 a month |
| WordPress hosting | From $10 a month per site |
| Domain purchasing | Listed without a fixed price |
The Costs That Are Not on the Plan Card
HighLevel states that phone numbers, SMS, emails sent and premium AI usage are billed on usage, on every plan. Its pricing page links to separate usage and AI usage price lists. On Unlimited and Founder you can rebill these costs to your clients, often with a markup. On Starter you cannot, so usage is a direct cost to you.
This is why two agencies on the same $297 plan can have very different bills: the one sending thousands of SMS and running AI on every conversation pays far more in usage than the one using HighLevel mainly as a CRM and funnel builder.
Which Plan Should You Choose?
| Your situation | Plan that fits | Why |
|---|---|---|
| One business, or an agency with up to 3 clients | Starter, $97 | Three sub-accounts and the full core feature set |
| An agency with 4 clients or more | Unlimited, $297 | Unlimited sub-accounts, API access and rebilling |
| You want to sell software under your own brand | Founder, $497 | SaaS mode with automatic client account creation |
| Regulated health data | Any plan plus HIPAA, $297 a month | HIPAA is an add-on, not part of the plan |
Two worked examples, using only the listed prices:
- A local clinic on Starter with WhatsApp: $97 + $10 = $107 a month, plus SMS, email and call usage.
- An agency on Unlimited with 5 clients each on the AI Employee Growth plan: $297 + 5 x $50 = $547 a month, plus usage, which the agency can rebill.
GoHighLevel Contract, Trial and Upgrades
HighLevel's FAQ says there is no long-term contract: plans run month to month, and you can upgrade, downgrade or cancel from the dashboard. Upgrading mid-month charges only the prorated difference. Every plan starts with a 14-day free trial with access to the features of the tier you pick.
When GoHighLevel Is Not Enough on Its Own
GoHighLevel's workflow builder handles messaging, pipelines and reminders well. Teams usually add an external automation layer when they need custom logic, their own AI model, version control, or connections HighLevel does not offer. The common pairing is HighLevel as the front office and n8n as the logic layer, connected through HighLevel's API. We show the full build, with the code, in GoHighLevel, n8n and Claude: an AI lead pipeline, and compare the two tools in GoHighLevel vs n8n. For the workflows worth building first inside HighLevel, see GoHighLevel workflow automation for local business.
Frequently Asked Questions
How much is GoHighLevel per month?
$97 on Starter, $297 on Unlimited and $497 on Founder, checked November 14, 2026. Enterprise is priced on request.
Is GoHighLevel cheaper paid yearly?
On Starter, yes: $970 a year instead of 12 x $97 = $1,164. For Unlimited and Founder the page lists yearly prices of $2,970 and $4,970; confirm which applies to your plan at checkout.
What is the difference between Starter and Unlimited?
Starter includes 3 sub-accounts. Unlimited includes unlimited sub-accounts, a white-label desktop app, basic API access and the ability to rebill usage to clients.
Does GoHighLevel have hidden fees?
HighLevel lists usage charges for phone numbers, SMS, email and premium AI on every plan, plus optional add-ons. They are published, but they are not part of the plan price.
Is there a free trial?
Yes, 14 days on every plan, according to the pricing page.
Sources
- gohighlevel.com/pricing, plans, add-ons and FAQ, read November 14, 2026.
Tags
Steve founded PURIST, a workflow automation studio working with n8n, Make and Claude AI, and is the point of contact on every project. Prices and features in our articles come from vendor documentation and public pricing pages. How we research and score tools.
