Plans checked on vendor pages · November 11, 2026
Cloud-based CRM software, priced for your team size.
Twelve CRMs that small businesses actually use, with free plans, entry prices and who each one suits. Enter your number of users to see the yearly cost of each entry plan.
Free plans available
- HubSpot CRMFree CRM
- Zoho CRMFree edition for up to 3 users
- AttioFree for up to 3 users
- Capsule CRMFree for up to 2 users and 250 contacts
- TwentyOpen source, free to self-host
Twelve cloud CRMs compared
Free option, plans and best fit, as published by each vendor on November 11, 2026. Vendors change prices: confirm on their page before you buy.
| CRM | Free option | Plans | Best for |
|---|---|---|---|
| HubSpot CRM | Free CRM | Paid Starter, Professional and Enterprise tiers: see the HubSpot pricing page | Teams that want marketing, sales and service on one platform and a genuinely usable free tier. |
| Zoho CRM | Free edition for up to 3 users | Standard, Professional and Enterprise editions on the Zoho pricing page; Zoho CRM Plus suite starts at $20 per user per month | Budget-conscious teams that want deep customisation and the wider Zoho app suite. |
| Pipedrive | 14-day free trial | Plan prices on the Pipedrive pricing page | Small sales teams that live in a visual deal pipeline. |
| Salesforce Starter Suite | Free trial | Starter Suite $25, Pro Suite $100 (billed annually), higher editions above | Companies that expect to grow into an enterprise CRM with a large ecosystem. |
| Freshsales | Free trial | Growth $9, Pro $39, Enterprise $59, billed annually | SMBs that want built-in phone, email and chat at a low entry price. |
| Close | Free trial | Solo $9 annual ($19 monthly, 1 user), Essentials $35 ($49), Growth $99 ($109), Scale $139 ($149) | Inside sales teams that call and email all day: dialer, SMS and sequences built in. |
| Attio | Free for up to 3 users | Plus $40/mo per workspace incl. 1 user (+$35 per extra user), Pro $100 (+$79), billed annually | Startups and data-driven teams that want a flexible, modern CRM with custom objects. |
| monday CRM | Free trial | Basic 12 euros, Standard 17, Pro 28 per seat per month billed yearly (shown in euros) | Teams already on monday.com that want CRM in the same workspace. |
| Capsule CRM | Free for up to 2 users and 250 contacts | Starter $18, Growth $36, Advanced $54, Ultimate $72, billed annually | Small businesses that want a simple contact and pipeline CRM. |
| Nutshell | 14-day free trial | From $13 to $79 per user per month, with a discount on annual billing | Small B2B teams that want CRM and email marketing in one place. |
| Less Annoying CRM | 30-day free trial | $15 per user per month, everything included | Very small teams that want the simplest possible CRM at one flat price. |
| Twenty | Open source, free to self-host | Hosted plans on the vendor site | Teams that want an open-source CRM they host and control themselves. |
CRM types, with examples
Operational CRM
Runs the day-to-day: contacts, deals, pipelines, tasks, emails and calls. Most small businesses need this first.
ExamplesHubSpot, Pipedrive, Close, Capsule, Less Annoying CRM
Analytical CRM
Turns customer data into reports, forecasts and segments, to see what sells and who to call next.
ExamplesSalesforce, Attio
Collaborative CRM
Shares customer information across sales, service and other teams, so everyone sees the same history.
Examplesmonday CRM, HubSpot
How to choose a cloud CRM
The right CRM is the one your team keeps updated. These five checks avoid the usual expensive switch a year later.
- Count the real usersMost CRMs charge per user. Count everyone who must log in, not only salespeople.
- Map your pipeline firstWrite your sales stages on paper before choosing. A CRM that fits them saves months of workarounds.
- Check the integrations you needEmail, calendar, phone, forms, invoicing. Missing ones become manual work or an automation project.
- Try with real dataImport a few hundred real contacts and run a week of real deals during the trial.
- Plan the automationsLead capture, follow-ups and handovers are where a CRM pays off. Decide who builds and maintains them.
A CRM only pays off when it updates itself
Leads from forms, ads and calls entered automatically, instant replies, follow-ups that stop when the lead answers, and a clean pipeline without manual data entry. We build these automations on n8n for HubSpot, Pipedrive, Zoho, Salesforce and most other CRMs, in your own accounts.
Cloud CRM questions
What is cloud-based CRM software?
A customer relationship management system hosted by the vendor and used in a browser or mobile app. You pay a subscription, usually per user per month, and the vendor handles servers, updates and backups.
What is the best cloud-based CRM for a small business?
For a free start, HubSpot, Zoho (up to 3 users), Attio (up to 3 users) or Capsule (up to 2 users). For calling-heavy sales teams, Close. For a visual pipeline, Pipedrive. For the simplest flat price, Less Annoying CRM. For an open-source CRM you host yourself, Twenty.
How much does a cloud CRM cost?
Entry paid plans on this page range from about $9 to $25 per user per month billed annually, with several free plans for very small teams. Prices checked November 11, 2026. Use the calculator for your team size.
What are examples of CRM software?
Common examples are HubSpot, Salesforce, Zoho CRM, Pipedrive, Freshsales, Close, Attio, monday CRM, Capsule, Nutshell and Less Annoying CRM. Twenty is an example of an open-source CRM.
What are the three types of CRM?
Operational CRM manages daily sales and service work, analytical CRM analyses customer data, and collaborative CRM shares customer information across teams. Most modern CRMs mix all three.
Is a free CRM enough?
For one to three people tracking contacts and deals, often yes. Teams usually upgrade when they need automation, reporting, more users or integrations that free plans limit.