Free Tools /Marketing
Social Media Character Counter
One text, 12 platforms: see instantly where it fits, where it gets truncated, and what is left.
- Free, no signup
- Runs in your browser
- Nothing stored
Calculating…
Who uses it, and for what
Write once, then check every platform before you cross-post.
Check a meta description against the 160-character mark.
Make sure an automated SMS stays in one 160-character segment.
How this tool works
Counts like the platforms
Characters are counted as visible symbols, so emojis count once.
Limits and truncation
Each platform has a hard limit and, for some, a point where the feed cuts with "more".
Extra stats
Words, hashtags and reading time.
Frequently asked questions
Why does Instagram show only part of my caption?
Captions are cut around 125 characters in the feed. Put the hook first.
Do emojis count as one character?
Here, yes. Some platforms (X) count certain emojis as two, so leave a small margin.
Are the limits up to date?
They reflect each platform's published limits at the time of writing. Platforms change them occasionally.
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Done for you
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