UTM Campaign Link Builder & QR Code

What is the difference between utm_source and utm_medium?

"utm_source" identifies where the traffic comes from (e.g. "newsletter", "linkedin", "google"). "utm_medium" identifies the type of channel (e.g. "email", "social", "cpc"). Keeping these consistent across campaigns is what makes cross-channel reporting in Google Analytics actually usable.

Do I need utm_term and utm_content for every link?

No, those two are optional and mainly useful for paid search (utm_term for the keyword) or A/B testing multiple creative variants of the same campaign (utm_content to distinguish "button-a" from "button-b"). Source, medium, and campaign cover most tracking needs on their own.

Will UTM parameters break my link or affect SEO?

No, UTM parameters are standard query string parameters that do not affect how the destination page renders or ranks. Google explicitly ignores them for ranking purposes as long as the destination page has a proper canonical tag.

Can I scan the QR code to test it before printing?

Yes, scan it directly with your phone camera before sending anything to print, to confirm both that the QR resolves correctly and that the destination URL and UTM tags are exactly what you intended.

What resolution is the QR code generated at?

It renders as a scalable SVG-based image suitable for both screen use and print, download it and it will remain sharp at any size you scale it to for a flyer or poster.