Automation for car dealerships

Car dealership internet lead response in minutes, even at midnight.

Internet lead response automation replies to every dealership lead within minutes, day or night, with an answer about the actual vehicle the shopper asked about, then books an appointment or hands off to your BDC with full context. It works alongside your dealer CRM, not instead of it.

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Updated October 4, 2026 · Written by Steve, founder of PURIST · Prices below are our real prices

Why internet leads go cold

Shoppers submit leads on your site, OEM sites and marketplaces, often to several dealers at once, and often in the evening. The dealer who replies first with a real answer (is it available, what is the out-the-door price, can I test drive Saturday) gets the visit.

Many CRM auto-responses are generic, and BDC teams cannot cover every hour. Leads that arrive at 9pm wait until morning.

The same gap exists after the sale: service reminders, equity opportunities and review requests that nobody has time to send consistently.

Dealership workflows we automate

Instant personal lead reply

Every lead (ADF/XML or email) gets a reply about the specific vehicle within minutes, 24/7, by email and text where consent allows.

Appointment setting

Shoppers can book a test drive or appraisal directly; your team is alerted.

BDC hand-off

Leads that need a person are routed with a summary of the conversation so far.

Follow-up cadence

Unresponsive leads get a sensible follow-up over the following days, stopping on reply.

Service reminders

Maintenance and recall reminders with online booking.

Reviews after delivery

Review requests after sales and service visits.

What it costs

The same plans and prices as our pricing page. Pay monthly, with maintenance, monitoring and updates included, or choose a one-time deployment. Every plan has a 30-day money-back guarantee, and the first step, the audit, is free.

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YOUR FIRST AUTOMATIONS

Starter

3 production-ready workflows on your biggest time sink. Scoped on a 15-minute call, live in 7 days.

€390 /month

Or €790 one-time deployment

€130

per workflow

7 days

to go live

3 workflows

1 integration

48h SLA

Best for: A first win on one bottleneck

✓ 3 production-ready workflows on your biggest time sink
✓ Connected to the tools you already use
✓ 24/7 monitoring and fixes included
✓ Move up to Automation Pro anytime
✓ 30-day money-back guarantee

Get started → Or book a free 15-minute call

Automation Pro

12 production-ready workflows in a single deployment. Built with certified automation engineers.

€890 /month

Or €1,450 one-time deployment

€74

per workflow

5–7 days

to go live

12 workflows

2 integrations

24h SLA

Best for: Running the whole back office on autopilot

✓ Replaces 12 manual processes and disconnected tools
✓ Designed to target ~95% less manual data entry, ~85% faster response time, ~80% fewer errors
✓ n8n, Make & Zapier certified
✓ 30-day money-back guarantee

Get started → Or book a free 15-minute call

NEXT-LEVEL AI

INTELLIGENT AUTOMATION

AI Agent Deploy

Custom AI agents. One deployment. Handles every repetitive task your team wastes hours on.

€1,090 /month

Or €1,990 one-time deployment

€218

per AI agent

7–10 days

to go live

5 AI agents

2 integrations

24h SLA

Best for: Replies, qualification and support handled by AI

✓ Handles every repetitive task your team does manually
✓ AI-powered lead qualification, support and scheduling
✓ Integrates with your existing CRM, email and tools
✓ 30-day money-back guarantee

Get started → Or book a free 15-minute call

BEST VALUE · COMPLETE SYSTEM

AUTOMATION + AI AGENTS

The Full Stack

Automation workflows plus AI agents. One complete system designed for today's operations and tomorrow's scale.

€1,650 /month

Or €2,750 one-time deployment

€97

per workflow or agent

7–10 days

to go live

12+ workflows

5+ AI agents

Unlimited

12h SLA

Best for: Workflows and AI agents as one system

✓ The complete system automation today, AI agents tomorrow
✓ 30-day money-back guarantee
✓ Includes $300 of PURIST Studio credit for AI ads, video & UGC
✓ n8n, Make & Zapier certified workflows
✓ Replaces over €4,400 a year of disconnected SaaS tools

Get started → Or book a free 15-minute call

Options dealers use

Option	Where it works	What to watch
CRM auto-responder	Instant confirmation.	Generic, rarely answers the actual question.
Outsourced BDC	Human follow-up at scale.	Per-lead or monthly fees; after-hours coverage varies.
AI dealership chat tools	Website chat.	May not cover every lead source or write back to your CRM.
Lead response automation (PURIST)	Every source, specific answers, booking and CRM write-back.	Best for stores with steady internet lead volume.

Works with dealer systems

We read leads from your lead feeds and CRM and write back activity so your reporting stays complete.

n8nClaudeVinSolutionsDealerSocketEleadCDKReynoldsCars.comAutoTraderCarGurusFacebook MarketplaceTwilioGoogle Business Profile

A good fit if…

✓You get internet leads after hours.
✓Your BDC cannot reply to every lead within minutes.
✓You use VinSolutions, DealerSocket, Elead or similar.

Not the right fit if…

✕You get very few internet leads.

Questions people ask

How fast should a dealership respond to internet leads?

As fast as possible, ideally within minutes. Shoppers often contact several dealers, and the first useful answer tends to win the appointment.

Will the automated replies know my inventory?

Yes, if we connect your inventory feed or website. The reply can confirm availability and details of the vehicle asked about.

Does it replace my BDC?

No. It covers the instant reply and routine follow-up, and hands serious shoppers to your team with context.

What does it cost?

From €390 per month with maintenance, monitoring and updates included, or €790 as a one-time deployment.

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Tell us how leads and work flow through your business today. We come back with the 3 automations worth building first, what each would cost, and what it would save. No commitment.

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