Automation for car dealerships
Car dealership internet lead response in minutes, even at midnight.
Internet lead response automation replies to every dealership lead within minutes, day or night, with an answer about the actual vehicle the shopper asked about, then books an appointment or hands off to your BDC with full context. It works alongside your dealer CRM, not instead of it.
Updated September 25, 2026 · Written by Steve, founder of PURIST · Prices below are our real prices
Why internet leads go cold
Shoppers submit leads on your site, OEM sites and marketplaces, often to several dealers at once, and often in the evening. The dealer who replies first with a real answer (is it available, what is the out-the-door price, can I test drive Saturday) gets the visit.
Many CRM auto-responses are generic, and BDC teams cannot cover every hour. Leads that arrive at 9pm wait until morning.
The same gap exists after the sale: service reminders, equity opportunities and review requests that nobody has time to send consistently.
Dealership workflows we automate
01
Instant personal lead reply
Every lead (ADF/XML or email) gets a reply about the specific vehicle within minutes, 24/7, by email and text where consent allows.
02
Appointment setting
Shoppers can book a test drive or appraisal directly; your team is alerted.
03
BDC hand-off
Leads that need a person are routed with a summary of the conversation so far.
04
Follow-up cadence
Unresponsive leads get a sensible follow-up over the following days, stopping on reply.
05
Service reminders
Maintenance and recall reminders with online booking.
06
Reviews after delivery
Review requests after sales and service visits.
What it costs
The same plans and prices as our pricing page. Pay monthly, with maintenance, monitoring and updates included, or choose a one-time deployment. Every plan has a 30-day money-back guarantee, and the first step, the audit, is free.
AUTOMATION + AI AGENTS
The Full Stack
Automation workflows plus AI agents. One complete system designed for today's operations and tomorrow's scale.
Or €2,750 one-time deployment
- ✓The complete system automation today, AI agents tomorrow
- ✓30-day money-back guarantee
- ✓Includes $300 of PURIST Studio credit for AI ads, video & UGC
- ✓n8n, Make & Zapier certified workflows
- ✓Replaces over €4,400 a year of disconnected SaaS tools
Best fit for this
WORKFLOW AUTOMATION
Automation Pro
12 production-ready workflows in a single deployment. Built with certified automation engineers.
Or €1,450 one-time deployment
- ✓Replaces 12 manual processes and disconnected tools
- ✓Designed to target ~95% less manual data entry, ~85% faster response time, ~80% fewer errors
- ✓n8n, Make & Zapier certified
- ✓30-day money-back guarantee
INTELLIGENT AUTOMATION
AI Agent Deploy
Custom AI agents. One deployment. Handles every repetitive task your team wastes hours on.
Or €1,990 one-time deployment
- ✓Handles every repetitive task your team does manually
- ✓AI-powered lead qualification, support and scheduling
- ✓Integrates with your existing CRM, email and tools
- ✓30-day money-back guarantee
Options dealers use
| Option | Where it works | What to watch |
|---|---|---|
| CRM auto-responder | Instant confirmation. | Generic, rarely answers the actual question. |
| Outsourced BDC | Human follow-up at scale. | Per-lead or monthly fees; after-hours coverage varies. |
| AI dealership chat tools | Website chat. | May not cover every lead source or write back to your CRM. |
| Lead response automation (PURIST) | Every source, specific answers, booking and CRM write-back. | Best for stores with steady internet lead volume. |
Works with dealer systems
We read leads from your lead feeds and CRM and write back activity so your reporting stays complete.
A good fit if…
- ✓You get internet leads after hours.
- ✓Your BDC cannot reply to every lead within minutes.
- ✓You use VinSolutions, DealerSocket, Elead or similar.
Not the right fit if…
- ✕You get very few internet leads.
Questions people ask
How fast should a dealership respond to internet leads?
+
As fast as possible, ideally within minutes. Shoppers often contact several dealers, and the first useful answer tends to win the appointment.
Will the automated replies know my inventory?
+
Yes, if we connect your inventory feed or website. The reply can confirm availability and details of the vehicle asked about.
Does it replace my BDC?
+
No. It covers the instant reply and routine follow-up, and hands serious shoppers to your team with context.
What does it cost?
+
From €890 per month with maintenance, monitoring and updates included, or €1,450 as a one-time deployment.
Related
Start with a free audit
Tell us how leads and work flow through your business today. We come back with the 3 automations worth building first, what each would cost, and what it would save. No commitment.
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