Most leads are not ready today.
Keep them growing until they are.

1. 1
   Not ready yet

   Every lead who said "later" gets a pot, not the bin.

2. 2
   A steady drip

   One useful message every week or two, never spam.

3. 3
   They grow

   Opens, clicks and replies show who is warming up.

4. 4
   One flowers

   A clear buying signal: a visit to pricing, a reply.

5. 5
   A rep is alerted

   The right moment to call, with the full history.

Names and timings are examples. Every message has an unsubscribe link, and a reply stops the sequence for that person.