The first business to answer usually wins.
So answer in seconds, not hours.

1. 1
   A lead comes in

   A form, a quote request, an ad lead.

2. 2
   The workflow fires

   No waiting for someone to check the inbox.

3. 3
   A personal reply

   Written from what they asked, not a generic autoresponder.

4. 4
   Sent in under a minute

   While they are still on your site.

5. 5
   A meeting booked

   With two real slots to choose from.

The lead and the timing are an example. The reply can be fully automatic or wait for a one-tap approval from your phone.