Value mapping
Converting coded values from one system's format to another's. Example: HubSpot uses `deal_stage: "closedwon"` while Xero needs `status: "PAID"`. A value map translates between them automatically in the integration layer.
Expert insight
Value mapping between two systems' different category values ("Open" in one CRM mapping to "Active" in another) needs an explicit, complete mapping table, not just the values seen during initial testing, a new category value added to the source system later that isn't in the mapping table falls through as unmapped, or worse, incorrectly defaults to the wrong value.
How PURIST uses this
This concept is built into every automation we deploy.
When PURIST builds your automation, Value mapping is not an optional consideration it is part of the production standard. Our workflows are tested against edge cases, monitored 24/7, and built to handle what happens when things don't go as expected.
Every client workflow we deploy in the Data category is designed with this principle in mind from day one not added as an afterthought.
Complexity level
Anyone can understand this no technical background needed.
Related terms
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