Postmark
A transactional email delivery service known for high deliverability and detailed analytics. PURIST uses Postmark for time-sensitive automation emails (invoices, confirmations, alerts) where guaranteed delivery is more important than bulk pricing.
Expert insight
Postmark separates transactional and broadcast email sending into different streams with different reputation tracking, sending bulk marketing email through a transactional stream (or vice versa) can damage deliverability for the email type that stream was actually meant to protect, worth using the correct stream for the correct email type.
In a real workflow
Order confirmations are sent through Postmark’s transactional stream with delivery tracking.
Common mistakes
- Mixing marketing emails in transactional streams.
- Ignoring bounce webhooks.
Complexity level
Anyone can understand this no technical background needed.
Related terms
See it in action
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