Airtable
A cloud-based database/spreadsheet hybrid commonly used as a lightweight CRM or data store in automation workflows. Works well as a central data layer that multiple automations read from and write to.
How PURIST uses this
This concept is built into every automation we deploy.
When PURIST builds your automation, Airtable is not an optional consideration it is part of the production standard. Our workflows are tested against edge cases, monitored 24/7, and built to handle what happens when things don't go as expected.
Every client workflow we deploy in the Platforms category is designed with this principle in mind from day one not added as an afterthought.
Complexity level
Anyone can understand this no technical background needed.
Related terms
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