Apollo (data enrichment)
A B2B data platform used to enrich leads with company data, job titles, and contact details. PURIST integrates Apollo into CRM onboarding flows a new lead's email triggers enrichment, adding 15+ fields before it ever reaches a sales rep.
How PURIST uses this
This concept is built into every automation we deploy.
When PURIST builds your automation, Apollo (data enrichment) is not an optional consideration it is part of the production standard. Our workflows are tested against edge cases, monitored 24/7, and built to handle what happens when things don't go as expected.
Every client workflow we deploy in the Platforms category is designed with this principle in mind from day one not added as an afterthought.
Complexity level
Anyone can understand this no technical background needed.
Related terms
Data enrichment
Augmenting existing records with additional data from external sources. Example:…
CRM (Customer Relationship Management)
A system for managing contacts, deals, and communication history. CRM integratio…
Integration
A connection between two tools that allows data to flow between them. Can be nat…
See it in action
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