Data enrichment
Augmenting existing records with additional data from external sources. Example: a new CRM contact has a name and email data enrichment adds company size, industry, LinkedIn URL, and estimated revenue using Clearbit or Apollo.
50%
increase in lead conversion rates reported with enriched data
Clearbit 2024
How PURIST uses this
This concept is built into every automation we deploy.
When PURIST builds your automation, Data enrichment is not an optional consideration it is part of the production standard. Our workflows are tested against edge cases, monitored 24/7, and built to handle what happens when things don't go as expected.
Every client workflow we deploy in the Data category is designed with this principle in mind from day one not added as an afterthought.
Complexity level
Requires some familiarity with automation concepts.
Related terms
Integration
A connection between two tools that allows data to flow between them. Can be nat…
CRM (Customer Relationship Management)
A system for managing contacts, deals, and communication history. CRM integratio…
API (Application Programming Interface)
A set of rules that allow two software applications to communicate. Most automat…
Quick facts
50%
increase in lead conversion rates reported with enriched data
Clearbit 2024
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