Headless CMS
A content management system that exposes content via API rather than rendering it. Common in automation: when a blog post is published in Contentful, a webhook triggers social media posting, newsletter queuing, and SEO update automations.
Expert insight
A headless CMS separates content management from content display, exposing content via an API that automation workflows (and multiple front-ends) can consume, which makes it easier to automate content publishing across channels than a traditional CMS where content and presentation are tightly coupled.
In a real workflow
Articles written in a headless CMS are published to the website and the newsletter from the same content.
Common mistakes
- Choosing headless for a simple site that does not need it.
- No preview for editors.
Complexity level
Requires some familiarity with automation concepts.
Related terms
See it in action
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