Dunning
Automated retry logic for failed payments. When a card declines, dunning sequences automatically retry at intervals, send customer notifications, and escalate to account cancellation after a defined period. Recovers significant lost revenue.
15–20%
of involuntary churn recovered by automated dunning
ProfitWell 2024
Expert insight
Most SaaS companies lose 5–8% of MRR to failed payments. Dunning automation recovers most of it automatically.
How PURIST uses this
This concept is built into every automation we deploy.
When PURIST builds your automation, Dunning is not an optional consideration it is part of the production standard. Our workflows are tested against edge cases, monitored 24/7, and built to handle what happens when things don't go as expected.
Every client workflow we deploy in the Finance category is designed with this principle in mind from day one not added as an afterthought.
Complexity level
Requires some familiarity with automation concepts.
Quick facts
15–20%
of involuntary churn recovered by automated dunning
ProfitWell 2024
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