Dunning
Automated retry logic for failed payments. When a card declines, dunning sequences automatically retry at intervals, send customer notifications, and escalate to account cancellation after a defined period. Recovers significant lost revenue.
15–20%
of involuntary churn recovered by automated dunning
ProfitWell 2024
Expert insight
Most SaaS companies lose 5–8% of MRR to failed payments. Dunning automation recovers most of it automatically.
In a real workflow
A failed subscription payment triggers emails on day 1, 3 and 7 with a card update link, and pauses access only after the last attempt.
Common mistakes
- Sending the same harsh message to every failed payment.
- Not stopping the sequence once the customer has paid.
Complexity level
Requires some familiarity with automation concepts.
Quick facts
15–20%
of involuntary churn recovered by automated dunning
ProfitWell 2024
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Go deeper
Guides that cover Dunning
Chargebee vs Recurly in 2026: Pricing, Dunning, B2B vs B2C and Which One Fits
Chargebee vs Recurly compared head to head: real cost at $100K, $500K and $2M in billing, pricing models, dunning and payment recovery, revenue recognition, integrations and a clear pick for B2B SaaS and consumer subscriptions.
Chiropractic Practice Automation: Reactivation, Wellness Plans, and Payments (2026)
How chiropractic practices systematically win back lapsed patients, drive wellness plan utilization, and automate membership billing without adding front desk staff. Real numbers, code, and a full guide.
Failed Payment Recovery Automation: Recover 60% of Failed Transactions Automatically
The average SaaS business loses 9% of monthly revenue to failed payments. Most of those failures are recoverable, if you have the right automation running within the first 24 hours.