Drip sequence
A timed series of automated emails or messages sent to a contact over a defined period. Example: Day 0 welcome, Day 3 product tip, Day 7 case study, Day 14 check-in, Day 30 renewal prompt. Runs without any manual effort after setup.
Expert insight
A drip sequence that doesn't check whether a recipient has already converted or unsubscribed mid-sequence keeps emailing them anyway, a common and avoidable source of "why is your automated system still emailing me after I signed up" complaints. Every drip step should re-check the recipient's current status before sending, not just follow a fixed schedule from enrollment.
In a real workflow
A new subscriber receives five emails over two weeks, each teaching one feature.
Common mistakes
- Sending the sequence to people who already converted.
- Too many emails too close together.
Complexity level
Anyone can understand this no technical background needed.
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Go deeper
Guides that cover Drip sequence
B2B Marketing Automation Agency vs Consultant: How to Choose and What to Build in 2026
Most B2B companies either underinvest in marketing automation or pick the wrong partner to build it. This guide covers every option, every platform, and the exact framework for choosing between an agency, a consultant, or building in-house.
Push Notification Automation: Building Trigger-Based Drip Campaigns and Sequenced Workflows (2026)
How to architect trigger-based push notification workflows: the data model, behavioral triggers worth building, drip sequencing that stops when a user converts, and the deliverability math most teams get wrong.