Alert routing
Automatically sending the right notification to the right person based on context. Example: a high-value deal lost → notify CEO via Slack; a failed payment → notify finance via email; a critical workflow error → page the on-call engineer via PagerDuty.
Expert insight
Routing every alert to the same person or channel regardless of severity guarantees that person eventually stops reacting quickly to any of them. Alert routing that separates "needs attention today" from "needs attention this week" by channel or urgency keeps the high-severity ones from getting lost in volume.
In a real workflow
Payment failures go to finance, integration errors to the technical owner and customer-impacting incidents to the account manager.
Common mistakes
- Sending every alert to one shared channel.
- Not defining who is on call outside business hours.
Complexity level
Requires some familiarity with automation concepts.
Related terms
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See it in action
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