Trigger
The event that starts an automation. Common triggers: form submission, email received, payment completed, calendar event, database row created. Getting the trigger right is the foundation of any reliable workflow.
Expert insight
The most common design mistake is choosing a trigger that fires too often or too rarely for what it feeds. A trigger that fires on every field update in a CRM (not just meaningful ones) can flood a workflow with noise; picking the narrowest trigger that genuinely captures the moment you care about, a specific status change rather than any change, saves far more debugging time than it costs to set up.
In a real workflow
A new row in a Google Sheet, a webhook or a schedule starts the workflow.
Common mistakes
- Triggers that fire multiple times for one change.
- Not testing what happens when the trigger source is unavailable.
Complexity level
Anyone can understand this no technical background needed.
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