Cooldown period
A mandatory delay between successive runs of an automation to prevent duplicate processing or API overload. Example: after a form submission triggers a workflow, a 30-second cooldown prevents duplicate submissions from firing it again.
Expert insight
A cooldown period prevents a workflow from re-firing on the same trigger too quickly, useful for avoiding duplicate notifications when a system sends multiple rapid updates for what is really one event. Setting the cooldown too short defeats its purpose; setting it too long can suppress a genuinely new, separate event that happens to arrive soon after the last one.
In a real workflow
After sending a follow-up, a lead is not contacted again for seven days, even if it triggers another rule.
Common mistakes
- No cooldown, so contacts receive several messages in one day.
- Cooldowns that are too long for urgent cases.
Complexity level
Requires some familiarity with automation concepts.
Related terms
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