E-commerce
SimpleShopify + Klaviyo, behavioural email that goes beyond templates
Cart abandonment, post-purchase, win-back, and replenishment flows driven by real Shopify order and browsing data, not just Klaviyo's default triggers.
Two tools, one clear trigger, one clear action. Tools: Shopify + Klaviyo.
15–25%
typical cart recovery lift
Margin-safe
discount logic prevents race-to-the-bottom offers
Real-time
segmentation, not nightly batch
The problem this automation solves
Klaviyo's native Shopify integration covers the basics, but custom logic (discount ladders that protect margin, product-specific replenishment timing, VIP segmentation by lifetime value) usually requires manual list management or gets skipped entirely.
How the workflow runs
Trigger
A cart is abandoned, an order is placed, or a customer crosses a lifetime-value threshold.
Segment
Customers are scored and segmented dynamically based on order history, not a static list.
Personalise
Email content, discount level, and send timing are calculated per customer instead of a single blanket flow.
Sync back
Engagement data flows back into Shopify customer tags for future segmentation.
What you need before we start
- ✓A Shopify store with a custom app or API access to orders, customers and products.
- ✓A Klaviyo account (private API key) with the Shopify integration connected for standard events.
- ✓Your rules: discount limits you can afford, VIP thresholds, and typical reorder intervals for replenishable products.
What usually goes wrong with Shopify + Klaviyo, and how the workflow handles it
Consent
Only customers who opted in to email or SMS marketing are added to marketing flows. Transactional messages and marketing messages stay separate.
Duplicate profiles
Guest checkouts and account checkouts can create two profiles for one person. Profiles are merged on email so a customer does not get the same flow twice.
Discount stacking
Blanket discounts in several flows at once erode margin. The workflow checks the customer's recent orders and active codes before choosing an offer.
Want Shopify + Klaviyo connected like this?
We map your exact setup on a free 45-minute audit and tell you precisely what this would look like for your business, no commitment.
Get my free automation plan →Frequently asked questions
Does this replace Klaviyo?
No, Klaviyo remains your sending platform, this adds the custom logic and data layer Klaviyo's native triggers do not cover.
Can it work with subscription/replenishment products?
Yes, replenishment timing is calculated per product based on actual consumption patterns from order history.
Will it conflict with our existing Klaviyo flows?
No. We map your current flows first and either feed them richer data or add new ones, with filters so customers are not in two competing flows.
Does it work with Shopify Plus?
Yes. Plus stores can also use Shopify Flow alongside it; we decide per task which tool is simpler to maintain.
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