PURIST automation · lead scoring

Not every lead deserves the same minute.
Here is how the hot ones get it first.

SCORE /100NEWSLETTERscore under 400NEW LEADSform · ads · chatFIT · INTENT · TIMINGNURTUREscore 40 to 690CALL NOWscore 70 to 100012345
  1. 1
    A lead comes in

    From a form, an ad, a chat or a missed call, into one place.

  2. 2
    Scored in seconds

    Fit (who they are), intent (what they asked), timing (how soon).

  3. 3
    A number out of 100

    Thresholds you set: 70 and up is hot, 40 to 69 warm.

  4. 4
    Routed automatically

    No one sorts the inbox by hand; the rule decides.

  5. 5
    The right follow-up

    Hot: SMS now and a call task. Warm: nurture. Cold: newsletter.

The four leads are examples. In a real build the three parts of the score come from your own rules or an AI model, and the thresholds are yours to tune.