1. 1
   A lead comes in

   From a form, an ad, a chat or a missed call, into one place.

2. 2
   Scored in seconds

   Fit (who they are), intent (what they asked), timing (how soon).

3. 3
   A number out of 100

   Thresholds you set: 70 and up is hot, 40 to 69 warm.

4. 4
   Routed automatically

   No one sorts the inbox by hand; the rule decides.

5. 5
   The right follow-up

   Hot: SMS now and a call task. Warm: nurture. Cold: newsletter.

The four leads are examples. In a real build the three parts of the score come from your own rules or an AI model, and the thresholds are yours to tune.